Why a lighthouse.

A signal, a steady hand, and a man who has been through it.

Why a Lighthouse

The oldest lighthouse in the world had one job.

The Pharos of Alexandria existed to mark the entrance to the harbor. Tell ships that the port is here. You've arrived. This is where you come in.

That's what a lighthouse has always done. It doesn't steer your ship. It doesn't tell you what to do. When everything around you is dark, unfamiliar, and uncertain, it sends one steady signal: the harbor is here. You're not lost. Keep coming.

Founders who are serious about selling can point to a moment. Something shifted. Maybe it's a quiet moment on a walk. Maybe it's a conversation that won't leave you alone. Maybe it's a feeling you can't explain to anyone around you. But something cuts through the noise and says: it's time. Pay attention.

That moment doesn't make the decision for you. It just tells you the harbor exists.

But knowing the harbor exists and navigating the channel are two different things. The waters near the harbor are the most dangerous stretch of the entire voyage. Shallow channels. Hidden sandbars. Shifting currents. Tight passages that only someone who knows these specific waters can navigate safely. This is where ships run aground. Not in the middle of the ocean, but in the last few miles before safety.

So a harbor pilot boards the vessel. He climbs up while the ship is still moving and stands alongside the captain through the most dangerous stretch. The captain never leaves the helm. But now he has someone beside him who knows these specific waters. A steady voice. Someone who knows where the sandbars are.


Waypoint is both. The signal that tells you the harbor exists. And the steady hand beside you through the channel.

Who's Behind This

Jonathan Sherrill.

Jonathan Sherrill, founder of Waypoint

My name is Jonathan Sherrill. I started working in my family's business at fourteen. By my early thirties I was running the company. Five locations, over a hundred employees. Then I was let go at thirty-four from the only job I'd ever had. Three-year noncompete across the southeast. The only industry I knew.

I built Quicken Steel from scratch after that. My father was my financial partner. We started with one employee in a shuttered Georgia-Pacific sawmill. We grew it to No. 386 on the 2022 Inc. 5000. I'd helped sell my father's previous company in 2010, so I understood the mechanics of a deal. When it came time to sell Quicken Steel in 2022, the exit was clean. No earn-out, no equity left behind, no transition period. I walked away the same day the wire cleared.

I was as prepared as a founder can be. And I was still blindsided by what happened to me personally on the other side. Not because I got the deal wrong. Because the entire industry is focused on the deal, not on the person going through it.

I co-wrote The Extraordinary Exit with Andy Harris of STS Capital Partners, with a foreword from Mark Moses of CEO Coaching International. The book covers the ground the deal team walks you through. The work the deal industry isn't built to do is what Waypoint addresses.

Why Am I Doing This

I kept asking one question the exit industry doesn't.

After I sold, I started having conversations with other founders who had been through it or were heading into it. I'd ask one question the exit industry never asks: how are you doing? And I kept hearing the same thing. They hadn't been prepared for how big this actually is. Not just the deal. Everything around it.

After co-authoring The Extraordinary Exit with Andy Harris, I started to see the full picture. The exit is littered with decisions, risks, and emotional weight the deal industry doesn't talk about. There are plenty of people who help with the deal. The founder was walking the whole passage alone. The practical complexity. The personal toll. The stuff that keeps you up at night before the sale and hits you at 10 AM on a Tuesday after it.

With the right map and the right person beside you, you don't have to figure it out alone. Waypoint came out of that.

The Framework

Waypoint isn't a support group.

It's a body of work built around a simple observation: the exit is far bigger than the deal. There are practical decisions you may have never faced before... who to trust, how to prepare, what the process actually looks like from the inside. And there's a personal side the deal industry doesn't talk about... what it does to your identity, your relationships, your sense of direction. Plenty of preparation goes into the transaction. Almost none into the transition. The Exit Map charts the whole passage. The assessment measures where you stand across the five dimensions: Clarity, Identity, Relationships, Emotional Readiness, and Practical Navigation. And for a few founders at a time, I do the work one on one, from years out to the close.

The Exit Map shows every phase of the exit and the risks you may not see coming.

Private Advisory

A few founders at a time, all the way through the sale.

I work privately with a small number of founders who are scaling toward an exit, and with founders already in the middle of one. We meet one on one at a rhythm that fits where you are, with a direct line between calls. The work runs to your close and gets you ready for the landing. How the advisory work runs.

Small by Design

A short list, on purpose.

The advisory list stays at a few founders at a time, never more than I can give full attention. Speaking is how I meet most of the founders I end up working with.

Work With Me

Bring your group the talk, or bring me your exit.

Invite me to speak to your group, or talk with me about private advisory if you've got a sale ahead of you. Both start with an email. I read every one and answer personally.

Email me directly at jonathan@waypointfounders.com

Work With Me